MUCH MORE THAN
SCIENCE AND RESULTS

We turn data into decisions that grow your business. We integrate market research, advanced analytics, and deep consumer understanding to identify what to move —and how much— to maximize value, share, and profitability.

//:what!

ESTADISTICA APLICADA

TO UNDERSTAND
BEHAVIOR

Our essence is statistics, applied to discover, validate, and predict the behavior of people and the brands, products, and markets that surround them.

//:whom!

PEOPLE AND
THEIR EVERYDAY
ECOSYSTEM

We don't study data, we study people.
We use statistics to understand how they think, decide, and engage with brands and markets.

Estadistica Aplicada
in more than

10,000

studies

More than

decades scaling
knowledge

Experts
in Mexico with reach in
more than

countries

IN THE LAST 3 YEARS

We have
conducted

964

studies

More
than

1,250,000

people interacted
with us

We collaborated
with more than

clients and their
multiple challenges

//:how!

FROM
DATA

TO ACTIONABLE
DECISIONS

We translate complex data into clear and actionable decisions.

//:services!

LEVELS OF
ACTION

We carry out all types of studies and methodologies within the quantitative world; our services are designed as actions with different levels of depth.

LEVELS OF
ACTION

DESCRIBE

Statistics and human sensitivity allow us to represent in detail and depth the characteristics of both people's behaviors and scenarios, segments, markets, situations, or businesses.

INFER

Our statistical methods allow us not only to understand today, but to extend our view to see much further. Predicting is in our nature.

DISCOVER

Solutions and services to understand new spaces or unknown behaviors.

EXPLORE

Methodologies to venture into deep exploration of worlds, spaces, people, categories, markets, segments, and businesses.

VALIDATE

Solutions and studies to consult, interact, and validate ideas, messages, concepts, products, or brands with people.

MEASURE

We have a strong quantitative and high-precision focus, which is why we offer solutions and methodologies to measure and understand the size and dimension of what we study, whether in a consumer segment, a point of sale, or a marketing mix.

INSPIRE

We work intensely in the world of innovation with solutions that accompany ideas in their journey of transformation into successful products, brands, or businesses.

Metodologías aplicadas: U&A, estudios de segmentación (Latent Class, CHAID, etc.)

We segment and describe who and how the people you target are and how they behave and think.

Both their sociodemographic and attitudinal segments, as well as their consumption/usage frequency, the time they dedicate to your brand, and their idiosyncratic values.

We uncover their drivers and needs contextualized across different occasions, moments, channels, and points of contact/consumption.

We predict how user types evolve in both their reasons for consumption and non-consumption.

We deliver interactive dashboards so you can cross-reference data from all your studies.

Metodologías aplicadas: Conjoint, VanWestendorp

Find out how much consumers are willing to pay for your product.

We explore how elastic your consumers are to price changes; we establish the elasticities of your products, the competition, and the category.

We find the ideal price point and the optimal pricing strategy to maximize your returns and sales.

We identify what happens to the demand for your product in response to price variations and the impact on monetary sales at different price points.

Through custom-built simulators, you can run your own scenarios of what happens in the market if you introduce or remove brands from your portfolio, or if you establish a more aggressive or more conservative pricing strategy.

Metodologías aplicadas: Concept tests, Product testing, Sniff Tests, TURF analysis, Mean Drop analysis, Triangle Tests

We identify which attributes need to have their flavor intensity reduced or increased in your product.

We discover the elements of your packaging that most catch consumers' attention.

We detect which sensory attributes of your product are penalized and which ones must be addressed immediately.

We develop a streamlining of your portfolio so you obtain the optimal combination of flavors and variants, maximizing your market share.

We measure and validate whether the concept's promise is delivered by the product.

Metodologías aplicadas: Drivers de imagen y consideración, Mapas de correspondencia y posicionamiento, NPS, NSS

We explore your brand's positioning in the minds of category users.

We understand and analyze which other brands in the category you are most strongly associated with, and which ones you share certain attributes with.

We discover how consumers perceive your price and their willingness to buy from you.

We help you understand the net satisfaction of your customers across the different processes of interaction or consumption with your brand or product.

We track your Net Promoter Score, with insights into very specific topics, so you can always monitor your brand health.

Metodologías aplicadas: Discriminant Quadrant Analysis / MaxDiff

Through advanced statistical analysis, we help you establish which are the most important drivers in the category to grow your brand equity or to increase purchase consideration.

Find out how your customers rate you on the main recommendation drivers in the category, to better understand your brand health.

Determine which elements are most important for someone to choose your product or brand over others.

And what is the optimal combination of benefits/attributes with which you reach a larger market share.

We analyze the perception and performance of brands in the initial stages of their launch or repositioning in the market, comparing them with benchmarks according to interest groups.

We compare different types of users to identify whether they are above or below benchmark.

We perform volumetric analyses with different variables such as category purchase incidence, purchase intent, adjustment factor, and stated estimated frequency of the product, taking into account external factors such as number of households, zones, ages, and target socioeconomic level.

We carry out truly representative samples of the markets of interest to evidence the penetration of the category or brand and the potential for launching products or services in those markets.

Metodologías aplicadas: estudios de Shopper en punto de venta, recorridos, registros, intercepciones

Discover everything about shoppers and their point-of-sale experience from end to end and in great detail.

We define the shopper profile through information and data on their age, socioeconomic level, how they visit the point of sale, how long they stay, day of the week, and times when they prefer to do their shopping.

We describe and quantify in great detail the dynamics, their frequency, spending, units purchased, spending per unit, time in the store, generating rankings of products purchased.

We precisely map the journeys people take at the point of sale, exploring and measuring how they behave at each part and point of their route and the hot spots.

Metodologías aplicadas: Marketing Mix Models, Econometric Analyses

We analyze historical information to generate a diagnosis.

We calculate the contribution to sales of each variable of the marketing mix, seeking the most effective and efficient combination.

We discover the impact on your sales and profit performance of seasonality, advertising investment, distribution, price, among other variables.

We develop simulators to outline various scenarios and possibilities for future mixes.

//:cta!

TELL US WHAT KIND OF DECISION
YOU NEED TO MAKE,
AND WE'LL TELL YOU HOW
ESTADISTICA APLICADA

CAN GIVE YOU THE FOUNDATIONS
TO CHOOSE THE BEST PATH FORWARD

CONTACT US

Nueva York 182, Col. Nápoles
Alcaldía Benito Juárez, C.P. 03810
Ciudad de México.

HEADQUARTERS:

+52 (55) 5351 4350

Name (required)

Email (required)

Phone

Company Name

Comments

WE TAKELEARNINGSA STEP FURTHER

MUCH MORE THANSCIENCE AND RESULTS

ESTADISTICA APLICADATO UNDERSTANDBEHAVIOR

PEOPLE ANDTHEIR EVERYDAYECOSYSTEM

WE AREESTADISTICA APLICADA

IN THE LAST 3 YEARS

FROM DATATO ACTIONABLEDECISIONS

LEVELS OFACTION

LEVELS OFACTION

DESCRIBE

INFER

DISCOVER

EXPLORE

VALIDATE

MEASURE

INSPIRE

Who they are,how they behave, and what people think in different spaces and moments

We segment and describe who and how the people you target are and how they behave and think.Both their sociodemographic and attitudinal segments, as well as their consumption/usage frequency, the time they dedicate to your brand, and their idiosyncratic values.

We uncover their drivers and needs contextualized across different occasions, moments, channels, and points of contact/consumption.

We predict how user types evolve in both their reasons for consumption and non-consumption.

We deliver interactive dashboards so you can cross-reference data from all your studies.

Price Sensitivityand Elasticity Design

Find out how much consumers are willing to pay for your product.

We explore how elastic your consumers are to price changes; we establish the elasticities of your products, the competition, and the category.

We find the ideal price point and the optimal pricing strategy to maximize your returns and sales.

We identify what happens to the demand for your product in response to price variations and the impact on monetary sales at different price points.

Through custom-built simulators, you can run your own scenarios of what happens in the market if you introduce or remove brands from your portfolio, or if you establish a more aggressive or more conservative pricing strategy.

Product, Concept,and Prototype Testing

We identify which attributes need to have their flavor intensity reduced or increased in your product.

We discover the elements of your packaging that most catch consumers' attention.

We detect which sensory attributes of your product are penalized and which ones must be addressed immediately.

We develop a streamlining of your portfolio so you obtain the optimal combination of flavors and variants, maximizing your market share.

We measure and validate whether the concept's promise is delivered by the product.

Brand Positioning, Image,and Health

We explore your brand's positioning in the minds of category users.

We understand and analyze which other brands in the category you are most strongly associated with, and which ones you share certain attributes with.

We discover how consumers perceive your price and their willingness to buy from you.

We help you understand the net satisfaction of your customers across the different processes of interaction or consumption with your brand or product.

We track your Net Promoter Score, with insights into very specific topics, so you can always monitor your brand health.

Drivers, Attributes,and Elements

Through advanced statistical analysis, we help you establish which are the most important drivers in the category to grow your brand equity or to increase purchase consideration.

Find out how your customers rate you on the main recommendation drivers in the category, to better understand your brand health.

Determine which elements are most important for someone to choose your product or brand over others.

And what is the optimal combination of benefits/attributes with which you reach a larger market share.

Market Potential and Development of Products, Services, and Innovation

We analyze the perception and performance of brands in the initial stages of their launch or repositioning in the market, comparing them with benchmarks according to interest groups.

We compare different types of users to identify whether they are above or below benchmark.

We perform volumetric analyses with different variables such as category purchase incidence, purchase intent, adjustment factor, and stated estimated frequency of the product, taking into account external factors such as number of households, zones, ages, and target socioeconomic level.

We carry out truly representative samples of the markets of interest to evidence the penetration of the category or brand and the potential for launching products or services in those markets.

Shopper Insights Straight from Real Life

Discover everything about shoppers and their point-of-sale experience from end to end and in great detail.

We define the shopper profile through information and data on their age, socioeconomic level, how they visit the point of sale, how long they stay, day of the week, and times when they prefer to do their shopping.

We describe and quantify in great detail the dynamics, their frequency, spending, units purchased, spending per unit, time in the store, generating rankings of products purchased.

We precisely map the journeys people take at the point of sale, exploring and measuring how they behave at each part and point of their route and the hot spots.

Solutions for Building the Ideal Marketing Mix

We analyze historical information to generate a diagnosis.

We calculate the contribution to sales of each variable of the marketing mix, seeking the most effective and efficient combination.

We discover the impact on your sales and profit performance of seasonality, advertising investment, distribution, price, among other variables.

We develop simulators to outline various scenarios and possibilities for future mixes.

PRECISION WITHOUT FICTIONINSIGHTS CONFIRMEDBY REAL LIFE

TELL US WHAT KIND OF DECISIONYOU NEED TO MAKE,AND WE'LL TELL YOU HOWESTADISTICA APLICADACAN GIVE YOU THE FOUNDATIONSTO CHOOSE THE BEST PATH FORWARD

CONTACT US

Talent Attraction

Estadística Aplicada

WE TAKE
LEARNINGS

A STEP FURTHER

MUCH MORE THAN
SCIENCE AND RESULTS

ESTADISTICA APLICADA

TO UNDERSTAND
BEHAVIOR

PEOPLE AND
THEIR EVERYDAY
ECOSYSTEM

WE ARE

ESTADISTICA APLICADA

FROM
DATA

TO ACTIONABLE
DECISIONS

LEVELS OF
ACTION

LEVELS OF
ACTION

Who they are,
how they behave, and what people think in different spaces and moments

We segment and describe who and how the people you target are and how they behave and think.

Both their sociodemographic and attitudinal segments, as well as their consumption/usage frequency, the time they dedicate to your brand, and their idiosyncratic values.

Price Sensitivity
and Elasticity Design

Product, Concept,
and Prototype Testing

Brand Positioning, Image,
and Health

Drivers, Attributes,
and Elements

PRECISION WITHOUT FICTION
INSIGHTS CONFIRMED
BY REAL LIFE

TELL US WHAT KIND OF DECISION
YOU NEED TO MAKE,
AND WE'LL TELL YOU HOW
ESTADISTICA APLICADA

CAN GIVE YOU THE FOUNDATIONS
TO CHOOSE THE BEST PATH FORWARD